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Job Description

• Creates, implements and manages all aspects of the County’s communication strategy. This requires application of superior project management skills, relationship building and attention to detail.
• Takes the lead on the development and management of short, mid and long-term communications goals, plans and strategies ensuring consistent, thoughtful and effective communication is executed; directly supervises staff in the execution of those goals and strategies.
• Serves as a senior advisor to executive leadership on all matters of public information, crisis response, and strategic messaging.
• Designs and oversees proactive media strategies, campaigns, and initiatives that promote awareness of County services, policies, and community impact.
• Creates, maintains and updates a comprehensive Communications Strategy for the County.
• Works with the Communications Team and County Leadership to translate directives, policies and goals of the BOCC into strategic media relations and initiatives that promote awareness of priorities, activities and critical information.
• Executes all duties with exceptional writing, editing and communications skills resulting in uncompromisingly high output standards.
• Takes the lead in a collaborative environment to execute social media activity and public relations opportunities. Specifically, monitors social and transition media activity that should be incorporated in communications planning and response.
• Oversees the County’s digital presence, including social media platforms, website content, newsletters, and multimedia communications.
• Drives innovation in digital engagement, ensuring real-time responsiveness, accessibility, and impact.
• Monitors social media and public sentiment to inform communications strategies and mitigate reputational risk.
• Cultivates internal and external relationships allowing for information gathering, synthesizing and distribution.
• Independently researches, creates and develops internal stories and reports for information propagation.
• Proactively engages with internal departments to document and supply material for publication related to County activities.
• Develops and implements public communication strategies to provide a constant flow of public information and awareness.
• Executes all external media relations, coordinates responses and media outreach on key initiatives.
• Attends and chronicles community events, emergencies, and other situations, during both business hours and outside of normal business hours, as directed.
• Oversees the day-to-day social media calendar, scheduling posts, creating content, monitoring performance, sourcing and editing images, and other similar activities.
• Prepares press releases and external communications for the media and the general public regarding operations, programs, and events.
• Responds to the media, public, and outside agency inquiries and requests for information concerning County operations, programs, and events.
• Responds to and coordinates media requests for interviews; arranges and coordinates news conferences; conducts inter-agency interviews in compiling information.
• Disseminates information and recommends communication strategies during an emergency event while actively contributing as a team member in the Emergency Operations Center during any and all crisis, natural or otherwise.
• Serves as communications advisor to County Leadership, providing technical support in all forms of communication and direction in the area of media relations.
• Supervises the work of subordinate personnel; supervisory duties include instructing; planning; assigning and reviewing work of others; maintaining standards; coordinating activities; allocating personnel; selecting new employees; acting on employee problems; recommending employee discipline and discharge; reviews the work of subordinates for completeness and accuracy; evaluates performance and makes recommendations as appropriate; offers training, advice and assistance as needed.
• Attends staff meetings, commission meetings and community meetings as directed, to effectively carry out the responsibilities of the job.
• Assists the public in addressing requests and complaints; determines appropriate County action to resolve issues; establishes and maintains effective and positive relationships with the community.
• Writes and edits copy for in-house news, public news releases, feature stories, pamphlets, scripts and other related documents.
• Photographs and records special events and participants.
• Completes special projects as assigned.
• May operate vehicle and a variety of equipment, which may include a computer, printer, telephone, calculator, copier, fax machine, other office equipment.
• Attends and remains at work regularly and adhere to policies and procedures regarding absenteeism and tardiness. Provides adequate notice to higher management with respect to vacation time and leave requests.
• Performs other duties as required.

• Knowledgeable in the methods, policies and procedures of the Department and County as they pertain to the performance duties of the Communications Manager.
• Ability to comprehend the intricate relationships between the Board of County Commissioners, other government agencies, advocacy groups, corporate entities and the public at large. Must be able to independently recognize the interrelated nature of local government work and, with awareness, quickly craft material for publication.
• Knowledge of local, state and federal requirements as they pertain to the position.
• Knowledge of the functions and interrelationships of County and other Governmental operations.
• Ability to comprehend, interpret and apply regulations, procedures and related information.
• Knowledge in interpersonal and administrative skills.
• Ability to communicate effectively, tactfully and persuasively with members of the general public, subordinates and other County staff in difficult situations, both orally and in writing.
• Ability to ensure Departmental compliance with all laws and regulations and control the activities of the Department through effective supervision.
• Knowledge of administrative principles involved in developing, coordinating and supervising various programs and related activities.
• Ability to offer instruction advice to subordinates regarding Departmental policies, methods and regulations.
• Ability to plan, organize and prioritize daily assignments and work activities.
• Ability to learn and utilize new skills and information to improve job performance and efficiency.
• Ability to make public presentations.
• Knowledge of modern office practices and terminology.
• Ability to establish and maintain effective working relationships with co-workers, elected officials, community interest groups and the general public.
• Knowledge of proper English usage, punctuation, spelling and grammar.
• Ability to operate and maintain a variety of office equipment as necessary in the performance of daily activities.
• Ability to assemble information and prepare reports and records in a concise, clear and effective manner.
• Ability to maintain confidentiality as required.
• Ability to use independent judgment and discretion in coordinating Department Programs; making sound decisions; determining procedures; setting priorities; setting schedules; maintaining standards; resolving problems; performing routine and non routine tasks.
• Ability to work under stressful conditions as required.
• Ability to react calmly and quickly in emergency situations.

• Tasks may require extended periods of time at a keyboard or workstation.
• Stooping
• Sitting
• Kneeling
• Bending
• Crouching
• Reaching
• Standing
• Walking
• Lifting and carrying up to 10 lbs.
• Pushing and pulling

• Works inside in an office environment.

• Medical & Prescription Drugs Benefits
• Health Savings Account (HSA) Contributions with a Qualified Plan
• Florida Retirement System
• Employee Assistance Program
• Tuition Assistance Program

• Dental
• Vision
• Life & AD&D
• Supplemental & Dependent Life & AD&D Insurance
• Long Term Disability
• Voluntary Benefits Offered By Aflac and/or Colonial
• 457(b) Deferred Compensation Program
• Roth IRA